There is no getting away from it. You need to make the effort to understand how the financials work. And not just the profit & loss. The power is in the balance sheet and cash flow is what makes the business tick.

I had to go through this learning, and it just made me realize so much more about my business. I wrote a book about it, and it will make a great reference for you.

Your assignment is to read it. Here’s the <>. I also ran a webinar a little while ago providing an introduction and you can watch that << here >>