What is strategy? Indeed.com defines it as follows:
“A business strategy is an outline of the actions and decisions a company plans to take to reach its goals and objectives. A business strategy defines what the company needs to do to reach its goals, which can help guide the decision-making process for hiring as well as resource allocation.”
I like to think of a strategy as setting the direction for the next period to achieve the goal with several different “initiatives” associated with it.